Oct 1, 2017
We need to stop trying to satisfy our customers, members and clients, and focus on turning them into LIFERS - folks that aren't going to leave us for a lifetime. Here are the 3 billion reasons why.
Takeaways:
• Of
the 3 billion people coming onto the internet in the upcoming
years, many of those will be building products and services.
Some just like yours! Your competitors have just
multiplied exponentially!
• It is
no longer enough to just “satisfy” customers in this competitive
field. You need LIFERS. You need them focused on you
and not looking to the next shiny new object.
• Entrepreneurs must continually and accurately gather customer
feedback and act on it in a meaningful and transparent way
to Keep their
Customers Forever.
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