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Keep Your Customers Forever

Jun 23, 2021

An important concept most people don’t consider is WHEN to ask for feedback. It is typically asked at the END of an event - after the webinar or course or vacation, etc.  This is known as the “autopsy approach”: waiting until the event is over to figure out what went wrong.  But how does conducting this autopsy...


Jan 20, 2021

When we ask customers, clients, members, students, or attendees for FEEDBACK, we must include both the HOW and the WHY in our instructions.  The result is meaningful, specific, honest comments from your audience from which you can take proper action.

Forgot to include these two critical components?  The result is vague,...


Dec 9, 2020

The greatest positive impact you can have on your “audience” (clients, members, students, attendees, customers) is to “close-the-loop”: share back some results you gathered from the surveys they answered.  This proves that their voice was heard, shows them how they compare to others and is the biggest WIIFM...


Nov 25, 2020

Visit http://matthewchampagne.com/Kirkpatrick/ while you listen to this episode - a special infographic for all Kirkpatrick fans!

Goals don’t work for most people.  We’ve known this for 45 years, when “goal setting” as a lone motivational tool was abandoned by even its most ardent researchers.  Yet...


Jan 24, 2018

The most critical metric when gathering feedback from our people is the same metric that is totally ignored.  If you don’t know your RESPONSE RATE, then you won’t know if your results are meaningful or meaningless, whether interpretable or misinformation.

Takeaways:

  • At (1:30):  Why your old professor had it right:...